Help Seniors Live Safely at Home. Build a Business Doing It.
Whether you’re starting an encore career, adding a service line to your existing business, or venturing into senior services full-time — get the credentials, training, and business tools to do something genuinely good while you build something of your own.
First, See If Your Market Even Makes Sense
Before you buy anything, look up your county. The Age Safe® Market Score™ blends US Census data with our directory of certified Advisors to show you four things that matter: how many senior homeowners live there, how fast that population is growing, what they can afford to pay, and how many Advisors are already serving them.
Type a city, ZIP, or address. We’ll suggest matches as you type so you know we have the right place. The score appears below.
The senior home safety category is one of the largest underserved opportunities in the U.S. economy. Demographics, demand, and preference are converging — but trained professionals are scarce in most communities.
From Sign-Up to Certified in 5 Clear Steps
A structured self-paced path designed since 2015 to take you from interested professional to credentialed Aging in Place Home Safety Advisor.
Enroll
Pick the bundle that matches your starting point. Get instant access to materials.
SHSS Certification
Complete the Senior Home Safety Specialist® curriculum (self-paced, hours to days).
Advisor Training
Work through the business systems, marketing, sales, and client templates.
Apply & Launch
List in the Age Safe® Directory. Use the templates and tools to start applying what you’ve learned.
Build Your Practice
Apply your training in your independent business. Recertify annually. Stay engaged with the Age Safe® network.
A Look Inside the Aging in Place Home Safety Advisor™ Program
Eight distinct self-paced components built and refined since 2015. Credentials, methodology, business tools, marketing systems, and a national directory listing.
Senior Home Safety Specialist® (SHSS)
The foundational credential. Complete curriculum on fall prevention, aging-in-place design, and home safety methodology. AOTA-approved CE.
55-Page Business Launch Guide
The complete playbook for launching your Aging in Place Home Safety Advisor business. Step-by-step setup, pricing, positioning, and operations.
Sales Scripts, Presentations & Intake Forms
Plug-and-play client communication tools. Discovery scripts, in-home assessment presentations, intake questionnaires, professional report templates.
Business Forms, Agreements & Waivers
Customizable contracts, service agreements, liability waivers, and compliance documents — the legal foundation of an independent practice.
Marketing Collateral Library
Branded brochures, one-pagers, social media graphics, and email templates — all customizable with your business name and colors.
Aging in Place Essentials™ — For Professionals
Deep-dive course on aging-in-place product knowledge, environmental design, and assistive technology recommendations.
Grab Bar Installation Training
Hands-on technical training to safely recommend and (in some markets) install grab bar systems — the most common modification request.
Age Safe® Directory Listing & Branding
Professional profile in the public directory, plus member and Certified Advisor logos for your website, email, and marketing collateral.
Six Common Entry Points
Our certified professionals come from many backgrounds. Whether you’re already in homes professionally, in healthcare, in real estate, or starting fresh — the program meets you where you are.
Contractors & Remodelers
You’re already in homes. The Age Safe® training adds the senior-safety methodology, business systems, and professional credentials that distinguish you from generalist contractors.
OTs, PTs, and RNs
Your clinical credibility is your edge. Healthcare professionals are the most trusted source of safety recommendations for older adults — formalize private-pay assessment work alongside your clinical career.
Care Managers & ALCPs
Home safety is the natural extension of your work. You’re already advising families through transitions — the Advisor program adds structured home assessment to your service portfolio.
Realtors & Housing Pros
The aging-in-place conversation is happening with every senior client. Whether they’re downsizing, modifying, or staying in place — the Advisor credential makes you the resource.
Career Changers
Looking for a meaningful next chapter? The program is designed to take someone with no prior senior-services experience to a foundation of training, credentials, and business tools.
Adding a Service Line
Already running a home services or senior services business? Add Senior Home Safety as a structured service line with a recognized credential and a national directory listing.
Three Bundles. All Include First-Year Membership Free.
Every bundle gets you listed in the Age Safe® Directory from day one — free for the first year, then $199/yr (Gold) or $249/yr (Platinum). Coaching is available as an optional add-on below.
Advisor Only
Advisor Gold Bundle
Advisor Platinum Bundle
Membership renewal: First year of Gold ($199/yr) or Platinum ($249/yr) Membership is included free with every bundle. Renews annually at member pricing. Self-paced: All training is online and self-paced. Klarna payment plans available at checkout. No earnings claims: Individual results vary based on market conditions, effort, prior experience, and other factors.
Want Personalized Help Launching Your Practice?
Add private coaching from an Age Safe® America senior advisor. Two program lengths to match how much support you want as you build.
Launch Coaching
- Three months of personalized 1:1 advisory access
- Guidance on launching your practice and securing your first clients
- Help with pricing, proposals, and assessment delivery
- Direct access for questions as situations come up
Build Coaching
- Six months of personalized 1:1 advisory access
- Everything in the 3-Month Launch program
- Scaling guidance: pricing tiers, productized services, partnerships
- Help building referral relationships with hospitals, OTs, and agents
- Direct access throughout the engagement
Coaching is purchased separately from bundle training. No earnings claims: Coaching outcomes depend on the participant's effort, market, and execution.
Age Safe® Membership + Professional Directory
Your bundle includes one full year of Age Safe® Membership and a featured listing in the national Age Safe® Directory — the public-facing network where families, healthcare partners, and senior services professionals discover certified Advisors.
What You Get as an Age Safe® Member
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Featured profile in the Age Safe® Directory — searchable by ZIP, specialty, and credential. The public-facing network where families and partners find certified pros. -
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Member & Certified Advisor logos for use on your website, email signature, business cards, and marketing collateral — instant visual credibility. -
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Member-only resources, templates, and updates as the methodology evolves. New assessment tools, updated marketing collateral, regulatory updates. -
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Discounts on additional courses and recertification — including specialty programs like Dementia Safety Specialist and AIP Essentials. -
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Networking with other certified Advisors — connect with peers who serve similar markets, share what works, build referral partnerships. -
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Annual Market Score™ data updates for your county and region — track demographic trends in the markets you serve.
Be Part of the National Age Safe® Network
The Age Safe® Directory is the public-facing front door of the national certified network. When families, hospital discharge planners, and aging life care managers search for senior home safety professionals, they find listed members.
$199/yr
$249/yr
Platinum members receive priority placement, advanced marketing materials, and direct access to Age Safe® leadership. Renewal at member-only pricing after the included first year.
Directory listings are visible to the public and searchable by ZIP and specialty. Listing in the directory does not guarantee leads, customers, or geographic exclusivity. Age Safe® America is a training and certification organization, not a franchise.
Four Reasons to Enroll With Confidence
Recognized Credential Since 2015
Age Safe® has trained over 1,600 Senior Home Safety Specialists nationwide and is recognized by AOTA, NACCM, and McKnight’s Senior Living.
Klarna Payment Plans
Split your enrollment into 4 interest-free payments. Available at checkout for all bundles.
Free Setup Consultation
Book a no-pressure 30-minute call with our team to ask any questions before enrolling.
Lifetime Materials Access
Keep access to your training materials, templates, and updates as the program evolves.
Why Certified Professionals Choose Age Safe®
“This is more comprehensive than anything else out there. The structure, the templates, the materials — everything is here.”
“I’ve been in contracting for 30 years. This gave me exactly what I needed to specialize and stand out in the aging-in-place space.”
“From an ER nurse to business owner — this program gave me direction and tools I didn’t even know I needed.”
“I started this as a second career. Age Safe® gave me the roadmap. The structure made it possible to launch as a credentialed professional.”
About these testimonials: Reflect individual professional experience with the Aging in Place Home Safety Advisor™ training. They do not represent typical results, business outcomes, or income. Individual results vary based on market conditions, effort, prior experience, and other factors.
Built by Industry Pioneers
Age Safe® America was founded in 2015 by Fritzi Gros-Daillon and Steven Bailey, both nationally recognized authorities in fall prevention, aging-in-place strategy, and senior home safety methodology. Fritzi authored the original assessment methodology that became the Age Safe® Home Score™ and remains a sought-after subject matter expert.
Today, Age Safe® America is the recognized standard for senior home safety credentialing in the United States, with a national network of certified professionals and recognition from leading industry organizations.
Network
Europe, Asia
Have Questions Before You Enroll?
Book a free 30-minute call with our team. We’ll talk through your background, your local market, and which path makes sense for you. No pressure to enroll on the call.
Calendar slots reflect Eastern Time. If you don’t see a time that works, email dan@agesafeamerica.com directly.
Ready to Get Trained?
Join the Age Safe® network of certified professionals. Get the credentials, business systems, and ongoing support to enter the senior home safety category as an independent professional.
Age Safe® America is a training and certification organization, not a franchise. We do not guarantee territories, customers, or income. Individual results vary based on market conditions, effort, prior experience, and other factors.
Common Questions, Honest Answers
The Age Safe® Market Score™ is a free educational analytical tool that aggregates publicly available US Census data on senior demographics, household income, home values, and homeownership rates by county. It includes a count of currently listed Age Safe® Certified Advisors in each market. The tool is intended to help interested individuals understand the senior home safety industry context in any U.S. county. It is informational only and does not represent or guarantee business outcomes.
Yes. The Senior Home Safety Specialist® (SHSS) certification is the prerequisite credential for the Aging in Place Home Safety Advisor™ program. The Advisor Gold Bundle and Advisor Platinum Bundle include the SHSS certification. If you’ve already completed SHSS independently, the Advisor Only bundle ($995) is for you — it’s just the AIP Advisor program plus a free first year of Gold Membership.
No. Age Safe® America is a training and certification organization. We provide professional training, recognized credentials, business tools, and an optional listing in the Age Safe® Directory. We do not provide leads, customer routing, or guaranteed business referrals. Each certified professional builds their own client base independently.
No. Age Safe® America does not grant exclusive territories, geographic protection, or first-right-of-refusal in any market. Certified Advisors operate independently and may serve any client in any geography subject to applicable laws and regulations.
SHSS certification is self-paced and can be completed in hours to days. The full Advisor business training is structured to be worked through in 60-90 days while applying material with real clients. Member benefits run for one full year. Many participants begin working with clients during their training.
No prior experience is required. The training is suitable for beginners starting a new career, professionals expanding their services, and entrepreneurs entering the senior care market. Backgrounds in healthcare, construction, real estate, or senior services can be helpful, but the program provides the essential knowledge and tools.
Yes. Age Safe® America’s training programs are recognized across the United States and internationally. They are developed by industry experts, focus on real-world application, provide standardized training and credentials, and support professionals across multiple regions.
Book a free 30-minute setup consultation with our team. We’ll answer your questions about the program, the bundles, and what’s right for your situation — no pressure to enroll.