What Is an Aging in Place Consultant?
An aging in place consultant is a trained professional who helps older adults safely remain in their homes by assessing risks, recommending modifications, and coordinating support services.
These professionals typically:
1. Conduct home safety assessments
2. Recommend accessibility upgrades (grab bars, ramps, lighting)
3. Provide fall prevention strategies
4. Guide families on long-term care planning
This role sits at the intersection of healthcare, home design, and senior care, making it a fast-growing and impactful career path.
Why the Aging in Place Business Is Growing Rapidly
Even before the pandemic, trends in aging pointed to the need for aging in place solutions. By the year 2030, all Baby Boomers will be over the age of 65. The number of seniors is estimated to nearly double from 52 million in 2018 to 95 million in 2060. The U.S. Census Bureau predicts that by 2034, for the first time in the country’s history, adults ages 65 and older will outnumber children under the age of 18. In addition, over the past decade, studies have shown that most adults over the age of 50 prefer to stay in their homes as they age.
There’s also the issue of cost: According to Genworth Financial’s annual cost of long-term care report, assisted living facilities charge around $4,500 per month on average, and as high as $9,000 per month in many U.S. markets, putting them out of reach for many seniors.
These growing trends are driving massive demand for aging in place consultants and creating strong opportunities in the senior home safety consulting business space. They are also increasing the demand for professionals who can guide families through home safety planning, often leading to opportunities in the aging in place business and senior home safety consulting business field.
Most older adults want to “age in place”, meaning to keep living in their current homes for as long as possible but many haven’t taken the steps to help them do so. From home safety and accessibility, to social support, community services, and paid in-home help, there are many factors involved.
The findings from the National Poll on Healthy Aging suggest many people in their 50s, 60s, and 70s need to do more to modify their homes or plan for services they may need if they want to avoid or delay moving.
All this points to an unprecedented market for helping families and older adults plan ahead to successfully age in place.
Yes, the pandemic changed everything and made the desire to age in one’s own home even stronger for millions of older Americans and their families. The fallout has further exposed the many advantages and urgency to prepare now in order to age in place successfully.
Recent collaborations with major retailers, strategic moves by industry stakeholders, and new tax credit legislation introduced in Congress all signal that the aging in place business is entering a high-growth phase.
Why Fall Prevention Is Critical in Aging in Place
One of the most significant threats to seniors successfully aging in place is falls. Accidental falls among the elderly have become epidemic in America, and many in the health community view senior home safety as a major public health concern.
- Every 11 seconds, an older adult is treated in the emergency room for a fall
- Every 19 minutes, an older adult dies from a fall
This makes fall prevention one of the most important and in-demand services offered by aging in place consultants.
Find a Senior Home Safety Specialist near you.
Every professional listed in the Age Safe® Directory has completed our trusted training and certification programs. Whether you’re a family member seeking support or a senior preparing to age safely at home, our directory connects you with vetted experts who are ready to help you create a safer living environment.
Beyond safety concerns, cost is another major factor driving the shift toward aging in place.
Today, many active seniors find it is far more cost-efficient to make home improvements to accommodate the effects of aging rather than seek out a facility that meets all their unique needs.
According to NAHB:
- Assisted living can cost upwards of $60,000 per year
- Home modifications (grab bars, wider doors, roll-in showers) typically cost $8,000–$10,000 as a one-time investment
Even simple home modifications like improved lighting and non-slip surfaces can provide the stability needed to age confidently at home.
Aging-in-place remodeling projects that have seen the largest increases over the past five years include:
1. Additional lighting (“task lighting”)
2. Showers without curbs
3. Bath/shower grab bars
4. Non-slip floors
5. Widened doorways
Popular exterior improvements include:
1. Ramps or “zero-step” entrances
2. Package shelves near front doors
3. Handrails at existing steps
4. Porch or front door sidelights
These upgrades are core service offerings within a successful senior home safety consulting business.
How to Grow an Aging in Place Advisor Business
If you are ready to grow an aging in place business, there are several key steps to building a sustainable and scalable model:
1. Develop expertise in home safety assessments
2. Offer structured fall prevention programs
3. Build partnerships with healthcare providers and senior communities
4. Educate families and caregivers through workshops and consultations
5. Create recurring revenue through ongoing consulting and follow-ups
If you are ready to grow an Aging in Place Advisor business, Age Safe® America has a training and coaching program designed for individuals and organizations looking to build a business around Home Safety Assessments and Aging in Place Home Modifications, or to add an additional revenue stream to an existing business.
Professional Training for Aging in Place Consultants
Age Safe® America is a trusted leader in the aging in place industry, offering the Aging in Place Home Safety Advisor™ coaching and consulting program since 2015.
The program includes:
- Marketing and client acquisition strategies
- 1-on-1 and group coaching
- Business tools, templates, and resources
- Ongoing monthly support for one year
This training helps professionals build and scale a successful senior home safety consulting business.
Prerequisites include the Senior Home Safety Specialist® certification and Age Safe® America membership.
Build a Successful Aging in Place Business
The demand for aging in place consultants continues to rise as more families seek safe, cost-effective alternatives to assisted living.
By combining proper training, practical experience, and proven business strategies, you can build a thriving aging in place business that delivers both financial success and meaningful impact.
Ready to start your aging in place consulting business? Apply today to become a certified Senior Home Safety Specialist® and begin building a meaningful, high-demand career.
