Win More Senior Clients and Larger Projects
by Leading with Safety
Age Safe® America helps independent handymen and home service pros transition from transactional repairs to consultative safety partnerships.
- Stop competing on price and start competing on expertise
- Turn one-off service calls into phased, high-value safety projects
- Protect your reputation with a nationally recognized credential
Trusted by Industry Leaders
Why Senior Home Safety Certification Matters for Home Service Professionals
The senior market is massive, but it is driven entirely by trust. Adult children are the “gatekeepers” hiring for their aging parents, and they are hesitant to let strangers into the home. Standard handymen are often viewed as commodities; certified specialists are viewed as partners.
With Age Safe® America, you become a specialized consultant who can identify risks, propose solutions, and keep their loved ones safe. This shift transforms you from a simple repairman into a safety advisor, allowing you to win the bid and expand the scope of work.
Trust is the #1 barrier to getting hired by senior families
Uncertified contractors miss the "invisible" hazards that drive revenue
Families pay a premium for peace of mind, not just repairs
How Home Service Professionals Typically Use Age Safe® America
Senior Home Safety Specialist® (SHSS)
The Credibility Builder & Assessment Tool
- Who it's for: Business owners, lead technicians, or solo operators
- How it's used: Master the "240-Point Comprehensive Home Safety Assessment" to transform simple service calls into consultative relationships with prioritized safety roadmaps
Home Safety Fundamentals (HSF)
The Baseline for Crews & Helpers
- Who it's for: Apprentices, helpers, and general crew members
- How it's used: Train your crew to spot hazards and keep the job site safe — they'll recognize issues to report back to you, creating more work opportunities while protecting your reputation
Common Add-ons
Grab Bar Training
Starting at $197 per registration
Essential for any pro installing safety bars. Learn specific codes, anchoring requirements, and placement standards to ensure liability protection and differentiate yourself from handymen who improperly install into drywall.
Age Safe® Directory
Starting at $199
A verified listing to get found by families searching for "trusted" providers. The digital badge on your truck, cards, and website validates your authority immediately.
Volume Discounts Available
Organizations purchasing multiple certifications or enrolling teams receive discounted pricing.
Groups of 30+ receive up to 25% off. Pricing scales with team size.
Benefits That Drive Real Business Growth
Real business impact from a safety-first approach
Revenue Growth
Shift from small, transactional repairs to consultative "whole-home" safety projects. Assessments uncover legitimate work that homeowners didn't know they needed.
Differentiation
Stand out instantly in a crowded market. When a family compares three handyman quotes, the "Certified Senior Home Safety Specialist" wins the trust.
Marketing & Visibility
Use the Age Safe® America logos on your van and uniform to signal safety before you even knock on the door. Get listed in a national registry used by families and discharge planners.
Risk Reduction
Learn exactly what to look for and how to install modifications correctly, reducing liability and callbacks.
Why Choose
Age Safe® America?
Age Safe® America?
National authority and trusted credential families recognize.
Not just theory, focused on real-world modifications and repairs.
We provide the digital assets you need to brand your business as a home safety specialist.
Self-paced online home safety training that fits around your job schedule.
Trusted by Certified Home Safety Professionals Nationwide
Hear from certified specialists who have transformed their careers and made a difference in seniors’ lives.
One Assessment. An Entire Project Pipeline.
The aging-in-place market is $5.27 billion and growing at nearly 7% annually — and 99% of families accept modifications when recommended by a credentialed professional. This guide shows contractors, remodelers, and handymen how to stop bidding and start building relationships.
How It Works
Get Trained
Owner/Lead completes SHSS; crew members complete HSF.
Add Expertise
Complete Grab Bar Training to master safe installation.
Get Branded
Add the "Senior Home Safety Specialist" logo to your website, cards, and vehicle.
Get Listed
Activate your profile in the Age Safe® Directory.
Start Assessing
Use the provided assessment tools on your next call to upsell safety modifications.
Get Trained
Owner/Lead completes SHSS; crew members complete HSF.
Add Expertise
Complete Grab Bar Training to master safe installation.
Get Branded
Add the "Senior Home Safety Specialist" logo to your website, cards, and vehicle.
Get Listed
Activate your profile in the Age Safe® Directory.
Start Assessing
Use the provided assessment tools on your next call to upsell safety modifications.
CEUs Approved by Leading Organizations
SHSS® certification earns 5 CEUs recognized by these prestigious organizations:
National Association of Home Builders
5 CEU's
Society of Certified Senior Advisors
5 CEU's
National Association of the Remodeling Industry
5 CEU's
American Society of Home Inspectors
5 ASHI® Credits
Intl Assoc of Certified Home Inspectors
5 CEU's
(CEU eligibility and reporting requirements vary by organization and state. Documentation provided upon completion.)
Frequently Asked Questions
Yes. The Senior Home Safety Specialist® (SHSS) is the industry-leading certification used by home service professionals, remodelers, and inspectors across the U.S. to build trust with families and agencies.
The program is 100% online and self-paced, allowing busy professionals to complete their certification on their own schedule without disrupting their daily work.
Yes. This credential validates your expertise in safety modifications—such as grab bars, lighting, and flooring transitions—helping you differentiate your business from general contractors.
Yes. Many home inspectors use the SHSS designation to add a “Safety Assessment” service line. It complements standard home inspections by identifying senior-specific fall risks often overlooked in traditional reports.
It serves as specialized continuing education (CE) focused on aging-in-place safety. While it does not replace state licensing, it is the perfect add-on for inspectors serving older homeowners and adult children.
- Handymen and home service professionals
- Home improvement and remodeling contractors
- Home inspectors
- Maintenance technicians and crew members
Talk to Us About Group & Enterprise Solutions
We support pilots and full rollouts, helping home service professionals define roles, certification sequencing, and rollout strategies for senior home safety training.
Prefer to schedule a call? Book a 30-minute consultation
The Window Is Open. Most Pros Are Still Racing to the Bottom on Price.
240 assessment points. Each one a potential project. This business case walks home service professionals through three business models for turning senior home safety into sustainable, referral-driven revenue.