Become an Aging in Place Advisor: Build a Senior Home Safety Business
An aging in place advisor assesses an older adult's home for fall and safety risks, scores it, and guides the family through the fixes that let them stay there safely. The certification teaches you the craft, and gives you the Age Safe® app. The Advisor Program hands you the business, the playbook, the field kit, and the portal to run it all.
Already serving older adults? Add home safety to the work you do now.
What an Age Safe® Advisor Does
An advisor walks an older adult’s home, runs a 240-point assessment in the Age Safe® app, and hands the family one 0–100 Home Score with a prioritized list of fixes. Most advisors charge $300 to $500 for that visit.
From there the work branches into four revenue lines the program teaches you to price and sell: home safety assessments (the entry point), project coordination on the fixes the report calls for, product recommendations, and paid community education talks.
An advisor is not a contractor and not a clinician. The role is spotting what nobody else in the house is trained to see, and turning it into a plan the family can act on.
Why Senior Home Safety Services Matter
Falls are a major threat to independence for adults 65 and older. A trained home-safety professional helps identify hazards, prioritize practical changes, and coordinate next steps with the right qualified professionals.
Every community needs professionals who can help older adults make their homes safer and more workable. Use the local Market Score to evaluate an opportunity, then build a service around your qualifications and relationships.
The Aging-in-Place Market Is Growing
National numbers are one thing.
Now look at your county.
The Age Safe® Market Score™ pulls US Census data for your county so you can see the opportunity where you actually live.
Check Your Local Aging-in-Place Market Before You Enroll
Use the free Age Safe® Market Score™ to review county-level conditions before investing time or money.
Enter a city, ZIP, or address. The tool returns your county’s numbers in seconds.
Six common starting points
Home safety advisors come from many backgrounds. The program meets you where you are, whether you are already working in homes, in healthcare, or starting fresh.
What You Learn in the 15-Module Advisor Curriculum
The full curriculum is self-paced and runs from your first home assessment to a 90-day plan for opening with paying clients. Video, worksheets, and downloadable tools throughout.
The work you would otherwise spend two years building
Thirteen sections of client-ready documents, editable so you can put your own name and brand on them.
Win clients
- Five designed lead magnets
- Marketing Collateral Library
- Sample Brochure Design Library
- Fall Prevention community talk
Land partners
- Community & Senior Org outreach deck
- Community outreach leave-behind
- How to Land Referral Partners
- Brochure Implementation Guide
Run the business
- The Master Advisor Playbook
- Scripts & Templates Library
- Forms & Agreements
- Modern Business Plan & operations templates
- Crisis & Legal Playbook
Deliver & reference
- The Field Guide
- Client-Facing Materials
- Medications & Fall Risk reference
- Modern Smart Home Safety reference
- Visual Brand Kit for advisors
How the Age Safe® Home Score™ Turns an Assessment Into a Client Plan.
The Age Safe® Home Score™ turns a 240-point assessment into one objective 0–100 rating, computed in the Age Safe® app as you walk the home. Your client gets a branded report with prioritized fixes and the score they would reach by doing them.
A certified remodeler can quote the work. An OT can assess function. Neither hands the family a single objective number, a prioritized plan, and the score the home would reach once the work is done, that is what the Age Safe® Home Score™ produces, in the app, while you are still standing in the hallway.
The app and the Home Score come with the Senior Home Safety Specialist® certification, included in every new-advisor package below, and already yours if you hold the credential.
Your training and tools, all in one portal
Training, the downloadable field kit, and your membership in one place, for as long as you are an advisor.
How Advisors Price and Package Home-Safety Services
Advisors report charging $300 to $500 for a home safety assessment, depending on the size of the home and where it is. The assessment is the entry point, not the business.
The program covers how to price each of the four revenue lines:
Fee range reported by Age Safe America certified advisors. Every advisor sets their own prices. What any advisor charges, and what any advisor earns, depends on their market and their own effort. Age Safe America does not guarantee any level of income or any number of clients.
How to Become an Age Safe® Advisor in Four Steps
Your course and full field kit unlock the moment you enroll.
Packages
Choose Your Advisor Program Package
Every Advisor package includes the full program and year one Platinum Membership. Already SHSS certified? Tick the box and the full $397 comes off.
No coaching
Launch
Everything you need to open, at your own pace.
$1,696
- SHSS Certification
- Fifteen business training modules across five phases, from your first assessment to a 90 day launch plan
- The Advisor Field Kit: 37 client ready documents in thirteen sections, all editable and branded as yours
- Grab Bar Specialist and Aging in Place Essentials courses
- Lifetime access to the Advisor Portal
- Platinum Membership, year one, plus directory listing
Three months coaching
Guided
Fritzi on the phone with you through your first three months.
$2,096
- Everything in Launch
- Three months of coaching, one-on-one with Fritzi
- Launching, first clients, pricing, proposals and assessment delivery
- Coaching slots are limited
Six months coaching
Complete
Twice the coaching. Three more months with Fritzi.
$2,496
- Everything in Guided
- Six months of coaching instead of three
- Coaching slots are limited
Coaching is delivered one-on-one by Fritzi Gros-Daillon, who wrote the assessment methodology. Only want the credential? Start with SHSS certification, $397. Questions before you decide? Call (877) 357-7233.
Coached by the expert who wrote the certification
Fritzi Gros-Daillon, MS, CAPS, CSA, SHSS
Co-Founder and Director of Education & Advocacy · 30+ years in the field
Fritzi wrote the Senior Home Safety Specialist® curriculum and has spent a career training the professionals who now lead this field. Coaching in the Guided and Complete packages is one-on-one time with her.
- NAHB Educator of the Year (2019) and a Master Instructor for the national CAPS® program
- Author of Grace & Grit, a five-time national award-winning book on aging
- Founder of Household Guardians; built and ran her own aging-in-place business
- National speaker on home safety, fall prevention, and aging in place
Low risk, by design
Why professionals choose Age Safe®
“This is more comprehensive than anything else out there.”
Peter O.Home Inspector“I've been in contracting for 30 years. This gave me exactly what I needed to specialize and stand out in the aging-in-place space.”
Darryl R.Remodeler“From an ER nurse to business owner, this program gave me direction and tools I didn't even know I needed.”
Katrina D.RN“I started this as a second career. Age Safe® gave me the roadmap.”
Linda Y.Certified Health CoachTestimonials reflect the individual experience of the person quoted. They do not represent typical results or income. Individual results vary.
Frequently asked
Is the SHSS certification required for the Advisor Program?
Yes. The Senior Home Safety Specialist® (SHSS) certification is the prerequisite. If you already hold SHSS, tick the box at checkout and the full $397 comes off your package price. SHSS is also available on its own for $397 if you want the credential without the business program.
Will the directory and membership help me get clients?
The Age Safe® Directory can improve visibility when families, discharge planners or referral partners search for certified advisors near them, but it does not guarantee leads or clients. Results depend on your location, profile, offer, responsiveness, relationships, marketing and local demand. Membership and the directory listing renew annually.
Do you offer territory protection or exclusivity?
No. Age Safe® America does not grant exclusive territories or geographic protection. Certified advisors operate independently under their own business name and may serve any client, subject to applicable state and local laws. This is also why there are no ongoing royalties: you’re not buying a franchise, you’re buying training and tools for a business you own outright.
How long does it take to become an Age Safe® Advisor?
The SHSS certification is self-paced and can typically be finished in about 5 hours. You don’t have to do it all at once. The Advisor business includes another 4–5 hours of online training. It’s fifteen modules across five phases, built for you to work through over several weeks while you apply it with real clients, ending in a 90-day launch plan. There’s also the Advisor Portal, which has a wealth of resources you can peruse at your own pace and use in the course of your launch plan. How fast you build depends on how consistently you work it. Your year-one membership runs a full twelve months from enrollment.
Do I need prior experience or a license?
No prior healthcare or senior-services experience is required. The program is built for beginners and for professionals expanding an existing service. No special license is required to perform a home safety assessment or make recommendations. If your plan includes performing modification work yourself, contractor licensing rules in your state still apply to that work; the business training covers where that line sits.
What does it cost to keep going after year one?
Your training and field kit are yours permanently. Membership and the directory listing renew annually, and the SHSS credential has its own annual recertification ($97). Your SHSS recertification keeps your credential current and allows you to continue to use and access the app. Your active membership allows you to maintain your listing in our Directory and your use of the “Proud Member” Emblem. Confirm current renewal pricing at checkout or in your Advisor Portal before your first renewal date.
Is there a refund policy?
The Advisor Program includes immediately downloadable materials, so it is not sold with a blanket money-back guarantee. That’s why we ask you to take a free 30-minute fit call first, and we’ll say so if the program isn’t right for you. The SHSS certification purchased on its own carries a 30-day money-back guarantee, provided you have not completed the full course and earned the credential.
What does a senior home safety advisor do?
A senior home safety advisor assesses a client’s home for fall and accessibility hazards, documents the findings, prioritizes practical next steps, and explains recommendations to the client and family. Depending on other qualifications, an advisor may also coordinate referrals to contractors or other service providers. The role does not replace a medical evaluation, building-code inspection, engineering opinion or licensed trade work.
What services can I offer after completing the Advisor Program?
You can structure services such as home-safety assessments, prioritized recommendations, family or community education, referral coordination and follow-up planning, subject to your qualifications and local requirements. The program does not grant a clinical, construction, inspection or other regulated license. It is a business and assessment credential, not a substitute for state licensing.
How much do senior home safety advisors charge?
Age Safe® America reports that certified advisors charge approximately $300–$500 for a home-safety assessment, depending on the home and the local market. That’s a reported range, not a typical-result claim. Beyond the assessment, advisors also earn from project coordination, referral fees, product revenue and paid community talks. Every advisor sets their own prices, and Age Safe® America does not guarantee any level of income or number of clients.
What is included in the Launch, Guided, and Complete packages?
Launch ($1,696) includes SHSS certification, the fifteen business-training modules, the 37-document Advisor Field Kit, the Grab Bar Specialist and Aging in Place Essentials courses, lifetime Advisor Portal access, and year-one Platinum Membership with a Directory listing. Guided ($2,096) adds three months of one-on-one coaching with Fritzi Gros-Daillon. Complete ($2,496) adds six months of coaching instead of three. Already SHSS certified? $397 comes off any package.
How does the Age Safe® Home Score™ work?
The Age Safe® Home Score™ turns a 240-point home assessment into a single 0–100 rating across six weighted domains, calculated in the Age Safe® app as the advisor walks the home. It helps document conditions, prioritize recommendations, and generate a branded client report with the score the home would reach after the recommended fixes. It’s a communication and prioritization tool, not a medical diagnosis, code inspection, engineering opinion or safety guarantee.
What is included in the Advisor Field Kit?
The Advisor Field Kit includes 37 editable, client-ready documents across thirteen sections, grouped into Win clients, Land partners, Run the business, and Deliver & reference. Examples include lead magnets, outreach decks, referral-partner scripts, forms and agreements, the Field Guide, client-facing materials, a medications and fall-risk reference, and business-plan and operations templates, all editable with your own name and brand.
How is this different from CAPS, CLIPP, or CSA certification alone?
CAPS (National Association of Home Builders) is a three-day credential course focused on the design and construction side of home modification, typically $700–$1,200. CLIPP (Living In Place Institute) is a similar, design-and-accessibility-focused credential around $600. CSA is a broader credential for professionals serving older adults generally. The Age Safe® Advisor Program covers a different problem: how to build an advisory business centered on keeping older adults safe in their homes. Many advisors hold CAPS or CSA as well. Those credentials cover how the work gets built or the client gets served; the Advisor Program covers how the business gets run.
Who provides coaching in the Guided and Complete packages?
Coaching is delivered one-on-one by Fritzi Gros-Daillon, MS, CAPS, CSA, SHSS, who wrote the SHSS assessment methodology and curriculum. Guided includes three months of coaching; Complete includes six. Coaching covers launching, first clients, pricing, proposals and assessment delivery. Coaching slots are limited; confirm current session frequency and scheduling with the program before enrolling.
Can I do this if I’m a contractor, OT, PT, RN, care manager, realtor, or career changer?
Yes. The program is built for six common starting points: Contractors & Remodelers, Clinical (OTs/PTs/RNs), Care Managers, Realtors, Career Changers, and professionals adding a service line to an existing business, plus family and professional caregivers. What you’re permitted to do varies by profession and state, so the training covers how the advisor service fits each role and when to refer out to a clinician, contractor, inspector or other qualified professional.
Can I run this part-time alongside my current job?
Yes, many advisors do. The certification and all fifteen business modules are self-paced, and assessments are typically scheduled by appointment, which makes the work practical to run evenings and weekends or alongside clinical, contracting or real-estate work. The 90-day launch plan is built to be followed at whatever pace you can sustain.
Because every home is someone's everything.
Get the credential and the app, the business system behind it, and the coaching to enter senior home safety as an independent professional.