The Team



Steven A. Bailey

Founder/ Managing Director

After an extensive 30-year entrepreneurial career in marketing and technology, Steven is known as a communicator and an innovator. In 2010 Steven joined the senior services industry to help build and manage a national network of senior resource sites at ElderCare Resources® USA. As Co-Founder and President his vision was to empower seniors and caregivers with the knowledge and resources necessary to provide quality care for an aging parent, spouse, relative or friend. In the summer of 2015 Steven developed Age Safe America® to help seniors and their families determine the steps necessary to maximize both safety and independence. Steven is driven by an incredible passion for self-expression through living. His work is an extension of his life. As an entrepreneur, consultant, writer and speaker, Steven has proven himself to be a dynamic and creative addition to any project. Steven oversees all aspects of growth including strategic partnerships and membership. Steven is an admitted beach bum, recovering workaholic, loving husband and father.


Fritzi photo

Fritzi Gros-Daillon, MS, CAPS, CSA

Chief Advocacy Officer

Fritzi is a highly successful entrepreneur in environmental consulting, senior move management and most recently, the aging in place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California. In 2013 Fritzi founded Household Guardians, Inc. as an aging in place consulting firm. Her passion for keeping family members safe in their own homes for as long as possible grew from years of watching families struggle to make hard decisions. Her education, licenses and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership. Her book, “Grace and Grit: Insights to Real Life Challenges of Aging for Adult Children and their Parents”, has won three national awards since publication in 2014.





Age Safe® Advisory Team


Oscar E. Rodriguez, MD MBA

Dr. Oscar E. Rodriguez is a passionate educator and innovator. He is the Co-founder/Chief Medical Officer of Reassure Analytic®, Inc. a company dedicated to using technology, data, analysis and education to empower people to get and stay healthy and make the most of their healthcare. As the Chief Medical Officer of Reassure Analytic®, Inc. and inspired by gaps in the healthcare he experienced when caring for his mother, Dr. Rodriguez launched Care|Mind®, the first and only Fitbit® compatible iOS app, designed to alert caregivers to changes in the sleep, activity, heart rate, and medications of their loved ones that could prove detrimental to their health, safety and wellbeing.


Alan Prince, OTR/L

Alan Prince, OTR/L, CAPS

Alan is a passionate and experienced Occupational Therapist and Certified Aging in Place Specialist. He is the founder of Rebuild for Life, an Independent consulting firm with a focus on Home Safety, Accessibility and Aging in Place solutions. Utilizing over 20 years of experience in treating the disabled and aging adults in various settings, including home health, Alan sees a need for linking sound evidence based practice with the world of home modifications for successful aging.


steve hoffacker

Steve Hoffacker, CAPS, MCSP, MIRM

Steve is an award-winning aging-in-place specialist-instructor (NAHB, “2015 CAPS Educator of the Year”), a universal design trainer-instructor, and award-winning new home sales trainer. Steve has written and published several books on universal design, aging-in-place, and new home sales. Since 2007, he has educated hundreds of remodelers, general contractors, occupational therapists, physical therapists, health care professionals, interior designers, kitchen and bath designers, architects, attorneys, durable medical equipment providers, building materials manufacturers, university faculty, local and regional governmental and non-profit housing agencies.


Robert G

Robert V. Gurinowitsch, C.E.A.C.

Robert is COO at Home Access Professionals and a nationally known senior environmental modification specialist, speaker and consultant. He has taught contractors and corporate entities how to provide services to the aging-in-place and disabled markets as well as patient specific education and planning for living safe at home through environmental modifications and utilizing adaptive equipment. His focus is on providing medically necessary, life changing renovations for individuals living with disabilities and physical impairments. “Strong networks of like minded professionals provide best results for improving the quality of life for families” -RG


diane rossow

Diane Rossow

Diane is a business management consultant whose experience includes business leadership, sales and operational management as a C-level executive. She is an experienced team leader and entrepreneur who has built technology companies for over 25 years. Diane is a specialist in strategic planning and is highly accomplished in sales management and in business development. Diane built national sales teams and radically increased the companies’ market share. She served as SVP of Operations for Answers For Elders building an online community for caregivers.


randy sartain

Randy Sartain

Randy is a strategically-focused safety leader with more than 25 years experience synchronizing safety culture with business goals across a wide range of industries. His specialties include: Risk Analysis, Site Inspections, Environmental Management Safety Program Design, Site Specific Safety Plans, Training Program Management, Quality Assurance Program, Strategic Planning, Safety Manual Development, Field Project Management, Behavior Based Safety Management and Work Process Improvement.



Edward M. Malone, BS, CAPS, SRES

Mr. Malone is the Founder of Boomer & Senior Resources (online resources) and Lifestyle Events, which produces and manages Expos, Seminars and Sporting Events including Active Boomer & Senior Expo, All About Kids Expo, Healthy Lifestyle Expo and Fearless5K. Eddie is a Certified Aging-In-Place Specialist, with extensive knowledge specific to home modifications for aging-in-place. Along with his 21 years experience in providing medical and independent lifestyle equipment and services, Malone speaks on numerous topics of interest to Seniors and their families.


Deb Marquez

Deb Marquez, RN

Ms. Marquez has been Director of Nursing for Long Term Care Facilities, Home Healthcare, Rehabilitation and Hospice. Her 25-year nursing career has been primarily focused in Geriatrics serving the elderly and their families from assessment coordination to discharge planning. Ms. Marquez is committed to promoting quality of care, individuality, safety, wellness and dignity for aging adults.



Age Safe. Live Well.


Age Safe America is a national membership organization dedicated to meet the growing need for Home Safety Assessments and Aging-in-Place Home Modifications. Age Safe America members are committed to helping seniors and families determine the steps necessary to maximize both safety and independence. Age Safe Advisor Members provide evaluations, recommendations and solutions for Fall Prevention, Home Safety, Crime Prevention and Identity Theft to help older adults enjoy the comfort, freedom and independence to “age safe at home“.