Steven A. Bailey
Founder/ Managing Director
Steven is driven by an incredible passion for living well, and his work is an extension of his life. After a 33 year entrepreneurial career in marketing, technology and training, Steven is known as a communicator and an innovator. He was a founding partner in a successful “guerrilla” marketing consulting firm in 1987. Turned his passion for travel and adventure into a nationally distributed magazine and website. Launched a video production company to push the boundary of interactive multimedia marketing. Served as VP for a streaming media technology start-up (pre-YouTube), and later developed an online university and integrated marketing certification for a real estate publishing franchise.
In 2010 Steven joined the aging services industry to build and manage a network of senior resource sites dedicated to empowering seniors and family caregivers. In the summer of 2015 Steven launched Age Safe® America and began to build a team. The mission was to help prevent falls and their associated costs by helping seniors and families determine the steps necessary to maximize both Safety and Independence. Steven is a hands-on Managing Director overseeing all company activities. He has proven himself to be a dynamic and creative leader, coach and mentor who empowers others to move outside the box of self-imposed limitations. Steven is an admitted beach bum, recovering workaholic, loving husband and father.
Fritzi Gros-Daillon, MS, CAPS, CSA, SHSS
Director of Education and Advocacy
Fritzi is a highly successful entrepreneur in environmental consulting, senior move management and most recently, the aging in place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California. In 2013 Fritzi founded Household Guardians, Inc. as an aging in place consulting firm. Her passion for keeping family members safe in their own homes for as long as possible grew from years of watching families struggle to make hard decisions. Her education, licenses and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership. Her book, “Grace and Grit: Insights to Real Life Challenges of Aging for Adult Children and their Parents”, has won three national awards since publication in 2014. Fritzi is a sought after Instructor for the NAHB Certified Aging in Place Specialist (CAPS) program; and was honored to receive the 2019 Educator of the Year award. Her many credentials include Certified Senior Advisor (CSA), Senior Home Safety Specialist (SHSS), and Certified Environmental Inspector. A graduate of Columbia University, M.S. Business Policy, Master’s Degree for Executives Program, and Bloomfield College, NJ, B.S. Business Administration.
Kristopher Rench, OTR/L, SHSS
Director of Health & Safety Product Sales
Kristopher is an Occupational Therapist with 17 years experience as a clinician, manager, and clinical trainer in various geriatric settings. He has experience in nursing home management and for the last 6 years, in homecare. His passion is utilizing technologies to enable seniors to successfully age in place. He is certified as a Myoskeletal Therapist through the Freedom From Pain Institute. He is a Certified Low Vision Specialist, and an expert in dementia. As an Age Safe America Advisor Member, he blended his skills as a landlord with his skills as an OT to provide aging in place solutions throughout New Hampshire and Northern Massachusetts. Kris is a contributing author for the Geriatric Care Manager Handbook; writing about home safety assessment essentials and geriatric technologies.
Age Safe® Advisory Team
Oscar E. Rodriguez, MD, MBA
Dr. Oscar E. Rodriguez is a passionate educator and innovator. He is the Co-founder/Chief Medical Officer of Reassure Analytic®, Inc. a company dedicated to using technology, data, analysis and education to empower people to get and stay healthy and make the most of their healthcare. As the Chief Medical Officer of Reassure Analytic®, Inc. and inspired by gaps in the healthcare he experienced when caring for his mother, Dr. Rodriguez launched Care|Mind®, the first and only Fitbit® compatible iOS app, designed to alert caregivers to changes in the sleep, activity, heart rate, and medications of their loved ones that could prove detrimental to their health, safety and wellbeing.
In the early ‘90s Louis Tenenbaum was one of the first contractors to focus his remodeling business on aging in place. Curious why, if home modifications is such a good idea, no one does it, Louis wrote the visionary white paper, Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge published by the MetLife Mature Market Institute, cementing his role as a leading authority on Aging in Place. Uniquely straddling the building, aging and policy worlds, in 2016 Louis was named a Next Avenue “Influencer in Aging” and won a HIVE (Housing, Innovation, Vision and Economics) award from the building industry. Louis founded HomesRenewed™ recognizing that good messages, subsidies and incentives are critical to market development.
Rhonda Roberts, SHSS
Rhonda has been in the Medical Equipment/Rehabilitation Market for over 20 years when she and her husband founded Creed Medical. With the emphasis on rehabilitation and orthopedics she soon realized the importance of aging in place for a large segment of her clientele, so she launched Creed Daily Living, specializing in equipment for keeping the home safe and life easier for the senior population. She works with physicians, physical therapists, occupational therapists and family members to solve problems according to individual needs. Rhonda uses her experience in teaching therapists, equipment knowledge and as a caregiver to develop the best possible solutions for her clients.
Chris Moore, CAPS, CEAC, ECHM, SHSS
Chris has over 32 years of experience in building, remodeling, and consulting. Chris is a certified aging in place specialist (CAPS) and instructor, a certified environmental access consultant (CEAC), and a certified graduate remodeler (CGR). He holds an executive certificate in home modification (ECHM) from the Andrus Gerontology Center at the University of Southern California, a bachelor’s degree in business administration from Averett College in Virginia, and an associate of arts degree from Bard College at Simon’s Rock in Massachusetts. Chris is an expert on using universal design principles to build and remodel homes to help seniors age in place.
Steve Hoffacker, CAPS, MCSP, MIRM, SHSS
Steve is an award-winning aging-in-place specialist-instructor (NAHB, “2015 CAPS Educator of the Year”), a universal design trainer-instructor, and award-winning new home sales trainer. Steve has written and published several books on universal design, aging-in-place, and new home sales. Since 2007, he has educated hundreds of remodelers, general contractors, occupational therapists, physical therapists, health care professionals, interior designers, kitchen and bath designers, architects, attorneys, durable medical equipment providers, building materials manufacturers, university faculty, local and regional governmental and non-profit housing agencies.
Judy is an author, consultant, trainer, coach, columnist and keynote speaker. She is the founder of LifeWork Systems and is an expert thought leader on applied behavioral science systems that impact deep culture change for exceptional outcomes. Since 2002, Judy has been leading innovation methods to spearhead the most important aspect of any company–its people. Leaders, more than ever, are seeking to find their competitive edge, and keep up with the future. Judy is a recognized expert in healthy workplace culture development, primarily in healthcare.
Christopher MacLellan, M.A.
Chris is the Founder and CEO of The Whole Care Network™ and author of “What’s The Deal with Caregiving?” The Whole Care Network™ is a multi-media, multi-channel platform for caregivers to locate trusted resources. With an educational background in Leadership and Communication, Chris has been an advocate for Seniors and Caregivers. His own caregiving experience was chronicled in the 2015 Pulitzer Prize nominated story, “In Sickness and in Health: A Couple’s Final Journey“. Chris is a national speaker and presents regularly on topics impacting caregivers and their employers. Chris was a co-author, developer and instructor for the “Family Caregiver ESSENTIALS™” course released by Age Safe® America in fall 2020.
Robert V. Gurinowitsch, C.E.A.C., SHSS
Robert is the Regional Program Manager for the Eastern US at Bestbath and a nationally known senior environmental modification specialist, speaker and consultant. He has taught contractors and corporate entities how to provide services to the aging-in-place and disabled markets as well as patient specific education and planning for living safe at home through environmental modifications and utilizing adaptive equipment. His focus is on providing medically necessary, life changing renovations for individuals living with disabilities and physical impairments. Providing Sustainable outcomes through Intelligent designs.
Deb Marquez, RN, SHSS
Ms. Marquez has been Director of Nursing for Long Term Care Facilities, Home Healthcare, Rehabilitation and Hospice. Her 35-year nursing career has been primarily focused in Geriatrics serving the elderly and their families from assessment coordination to discharge planning. Ms. Marquez is committed to promoting quality of care, individuality, safety, wellness and dignity for aging adults.
Alan Prince, OTR/L, CAPS, SHSS
Alan is a passionate and experienced Occupational Therapist and Certified Aging in Place Specialist. He is the founder of Rebuild for Life, an Independent consulting firm with a focus on Home Safety, Accessibility and Aging in Place solutions. Utilizing over 20 years of experience in treating the disabled and aging adults in various settings, including home health, Alan sees a need for linking sound evidence based practice with the world of home modifications for successful aging.
Diane is a business management consultant whose experience includes business leadership, sales and operational management as a C-level executive. She is an experienced team leader and entrepreneur who has built technology companies for over 25 years. Diane is a specialist in strategic planning and is highly accomplished in sales management and in business development. Diane built national sales teams and radically increased the companies’ market share. She served as SVP of Operations for Answers For Elders building an online community for caregivers.
Randy is a strategically-focused safety leader with more than 25 years experience synchronizing safety culture with business goals across a wide range of industries. His specialties include: Risk Analysis, Site Inspections, Environmental Management Safety Program Design, Site Specific Safety Plans, Training Program Management, Quality Assurance Program, Strategic Planning, Safety Manual Development, Field Project Management, Behavior Based Safety Management and Work Process Improvement.
Age Safe® Live Well.
Age Safe® America is a national membership, training and advocacy organization dedicated to meet the growing need for Home Safety Assessments and Aging-in-Place Home Modifications. Age Safe America members are committed to helping seniors and families determine the steps necessary to maximize both safety and independence. Age Safe America Advisor Members provide evaluations, recommendations and solutions for Fall Prevention, Home Safety, Crime Prevention and Identity Theft to help older adults enjoy the comfort, freedom and independence to “age safe® at home“.