Steven A. Bailey
Founder/ Managing Director
Steven is driven by a passion to experience life fully; and to inspire others along the way. During the course of his entrepreneurial career in marketing, technology and training, Steven has been known as a communicator and an innovator. He was a founding partner in a successful “guerrilla” marketing consulting firm in 1987. After an extended sabbatical, Steven turned his passion for travel and adventure into a nationally distributed magazine and website and launched a video production company to push the boundaries of interactive multimedia marketing. Taking a further dive into technology, Steven served as VP of business development for a streaming media start-up in 2005 (pre-YouTube), and later developed an online university and integrated marketing certification for an international real estate publishing franchise. Some wins, some losses, always passionate, always driven.
In 2011 (the year boomers began turning 65) Steven joined the aging services industry to build and manage a network of resource sites dedicated to empowering seniors and family caregivers. In this former venture Steven had an opportunity to work with most every type of professional, organization, association, franchise and non-profit serving the senior community. He also had an opportunity to speak with hundreds of seniors and adult children over the years and realized a top concern for many was in fact fall related injuries. Upon further research Steven found the senior fall statistics staggering, and the impact on older adults, their families and the healthcare system, was devastating. At that time, the term “aging-in-place” really didn’t exist at the consumer level. A small number of remodelers, OT’s, geriatricians and academics delving into the concepts of “universal design” were using the term; however, it was still mostly unknown to the general public. Fast forward a few years and Steven was in a Starbucks and noticed a magazine above the New York Times, the top article read, “Re-Thinking Aging-in-Place”. That was a very telling sign; from seeming obscurity to Starbucks in a handful of years.
In the summer of 2015 Steven launched Age Safe America. In December he was introduced to Fritzi Gros-Daillon, a nationally recognized speaker, author and educator in home safety, aging-in-place and home modifications, whom shared the vision and became a partner and Director of Education for Age Safe America. The mission was to help prevent falls and their associated costs by helping seniors and families determine the steps necessary to maximize both Safety and Independence. At that time, there really wasn’t a senior home safety assessment industry, other than a few one-offs. Unfortunately, most had no formal training, certification, or an evidence-based senior home safety assessment tool. Leveraging his knowledge of intellectual property, Steven has guided Age Safe America, LLC to acquire multiple USPTO registered trademarks and a massive portfolio of relevant domains in several countries. After the impact of COVID, he negotiated a licensing agreement for Age Safe® Canada with a respected healthcare organization in Toronto to propel the mission and vision throughout Canada, and is currently targeting other countries for further international expansion.
In its first 5-years Age Safe® America had trained professionals in 8 countries and had become one of the most recognized brands in the now burgeoning Aging in Place industry, earning the respect of thought leaders, healthcare professionals, national associations, governmental agencies, entrepreneurs, non-profits and Fortune 100 companies. By effectively building its brand equity while raising the awareness, value and necessity of a comprehensive home safety assessment; Age Safe® America had developed a unique market segment and certification all its own. Steven maintains a hands-on approach overseeing all company activities. He has proven himself to be a dynamic and creative leader, coach and mentor who empowers others to move outside the box of self-imposed limitations. Steven is an admitted beach bum, avid hiker, recovering workaholic, loving husband and father.
Fritzi Gros-Daillon, MS, CAPS, CSA, SHSS
Co-Founder/ Director of Education and Advocacy
Fritzi is a highly successful entrepreneur in environmental consulting, senior move management and most recently, the aging in place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California. In 2013 Fritzi founded Household Guardians, Inc. as an aging in place consulting firm. Her passion for keeping family members safe in their homes grew from years of watching families struggle to make hard decisions. Her education, licenses and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership. Her role includes training advisor members on business topics, home safety assessments, and communication skills to facilitate important conversations for older adults and their adult children as well as marketing and networking. She was instrumental in development of a new online course, Family Caregiver Essentials, designed to support individuals, caregivers and families faced with the challenges of caregiving.
Her book, “Grace and Grit: Insights to Real Life Challenges of Aging for Adult Children and their Parents”, has won five national book awards since publication in 2014 and the Canadian Book Excellence award. Fritzi is a sought-after Instructor for the NAHB Certified Aging in Place Specialist (CAPS) program, having taught students from 36 states and three countries; and was honored to receive the NAHB 2019 Educator of the Year award. Earning her Master Instructor designation in 2021, Fritzi continues to teach the aging in place and universal design essentials courses.
Her many credentials include Certified Senior Advisor (CSA), Certified Aging in Place Specialist (CAPS), Universal Design Certified Professional (UDCP), Senior Home Safety Specialist (SHSS), and Certified Environmental Inspector (CEI). She is a graduate of Columbia University, M.S. Business Policy, Master’s Degree for Executives Program, and Bloomfield College, NJ, B.S. Business Administration. Fritzi is a founding board member of the National Aging in Place Council (NAIPC) of San Diego. She served two years as President of the National Association of Remodeling Industry (NARI) San Diego chapter and became Chairman in 2020. She currently serves on the board for the Foundation for Senior Well Being and is a former board member of San Diego County Council on Aging. Fritzi enjoys road trips, walking her dog and yoga.
Kristopher Rench, OTR/L, SHSS
Health & Safety Technology Product Programs
Kristopher is an Occupational Therapist with 17 years experience as a clinician, manager, and clinical trainer in various geriatric settings. He has experience in nursing home management and for the last 6 years, in homecare. His passion is utilizing technologies to enable seniors to successfully age in place. He is certified as a Myoskeletal Therapist through the Freedom From Pain Institute. He is a Certified Low Vision Specialist, and an expert in dementia. As an Age Safe America Advisor Member, he blended his skills as a landlord with his skills as an OT to provide aging in place solutions throughout New Hampshire and Northern Massachusetts. Kris is a contributing author for the Geriatric Care Manager Handbook; writing about home safety assessment essentials and geriatric technologies.
Linda Frasier, OTD, OTR/L, CLT, CEAS, CAPS, SHSS
Group Certification & Membership Programs
Dr. Linda Frasier is an Associate Professor and Academic Fieldwork Coordinator for the School of Occupational Therapy at Touro University Nevada in Henderson, NV. She has been a full-time faculty member since 2012 and an occupational therapist (OT) since 2003. As an OT, she has extensive professional experience with adults and older adults with physical and cognitive impairments in settings ranging from acute care hospitals, intensive care units, inpatient and outpatient rehabilitation, assisted living, and skilled nursing. She is licensed as an OT in Nevada with certifications in lymphedema, aging in place, ergonomics, and senior home safety. Dr. Frasier earned a Bachelor of Science in Occupational Therapy from Thomas Jefferson University and a Doctorate of Occupational Therapy from Creighton University. She has served on the Nevada State Licensure Board for Occupational Therapy and the Nevada Occupational Therapy Association. Dr. Frasier’s scholarly interests include aging in place, promotion of dementia friendly environments, and fieldwork education related to successful preparation to enter OT practice.
Age Safe® Advisory Team:
Oscar E. Rodriguez, MD, MBA
Dr. Oscar E. Rodriguez is a passionate educator and innovator. He is the Co-founder/Chief Medical Officer of Reassure Analytic®, Inc. a company dedicated to using technology, data, analysis and education to empower people to get and stay healthy and make the most of their healthcare. As the Chief Medical Officer of Reassure Analytic®, Inc. and inspired by gaps in the healthcare he experienced when caring for his mother, Dr. Rodriguez launched Care|Mind®, the first and only Fitbit® compatible iOS app, designed to alert caregivers to changes in the sleep, activity, heart rate, and medications of their loved ones that could prove detrimental to their health, safety and wellbeing.
In the early ‘90s Louis Tenenbaum was one of the first contractors to focus his remodeling business on aging in place. Curious why, if home modifications is such a good idea, no one does it, Louis wrote the visionary white paper, Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge published by the MetLife Mature Market Institute, cementing his role as a leading authority on Aging in Place. Uniquely straddling the building, aging and policy worlds, in 2016 Louis was named a Next Avenue “Influencer in Aging” and won a HIVE (Housing, Innovation, Vision and Economics) award from the building industry. Louis founded HomesRenewed™ recognizing that good messages, subsidies and incentives are critical to market development.
Rhonda Roberts, SHSS
Rhonda has been in the Medical Equipment/Rehabilitation Market for over 20 years when she and her husband founded Creed Medical. With the emphasis on rehabilitation and orthopedics she soon realized the importance of aging in place for a large segment of her clientele, so she launched Creed Daily Living, specializing in equipment for keeping the home safe and life easier for the senior population. She works with physicians, physical therapists, occupational therapists and family members to solve problems according to individual needs. Rhonda uses her experience in teaching therapists, equipment knowledge and as a caregiver to develop the best possible solutions for her clients.
Patrick Roden, RN, PhD
Patrick spent the first years of his life crawling around the floors of a nursing home where his grandmother was head nurse; yet it was his chance meeting with an 85-year-old marathon participant that changed his view of what’s possible in old age, and set him on his current path. Patrick’s nursing career included ICU, CCU, Trauma, Inner-city Public Health, and post-surgical recovery. Academic accomplishments include the Lloydena Grimes Award for Excellence in Nursing (1st male ever), Ph.D. in Social Gerontology, Fielding Creativity Longevity & Wisdom Fellow, member of Kappa Delta Pi: Int’l. Honor Society in Education, and inducted into Sigma Theta Tau Int’l Honor Society of Nurses Beta Psi chapter. In 2008 Patrick founded AgingInPlace.com, before most had heard the term.
Kareesa Keys, MBA, RKT, CAPS, SHSS
Kareesa is a Registered Kinesiotherapist with the Department of Veterans’ Affairs and also serves as the Administrative Officer for the Council of Professional Standards for Kinesiotherapy. She has specialized in Geriatrics and Senior home safety for over 15 years. She currently is a Certified Aging in Place Specialist (CAPS) and certified Senior Home Safety Specialist™(SHSS). She obtained her Bachelor’s Degree in Human Performance with an concentration in Kinesiotherapy from the University of Southern Mississippi and Master’s of Business Administration with a concentration in Health Care Management degree from Saint Leo University.
Chris Moore, CAPS, CEAC, ECHM, SHSS
Chris has over 32 years of experience in building, remodeling, and consulting. Chris is a certified aging in place specialist (CAPS) and instructor, a certified environmental access consultant (CEAC), and a certified graduate remodeler (CGR). He holds an executive certificate in home modification (ECHM) from the Andrus Gerontology Center at the University of Southern California, a bachelor’s degree in business administration from Averett College in Virginia, and an associate of arts degree from Bard College at Simon’s Rock in Massachusetts. Chris is an expert on using universal design principles to build and remodel homes to help seniors age in place.
Annj Ridsdale-Weddell, MBA, BScN, RN, GNC(c), SHSS
Annj has been a Registered Nurse for over 30 years, and as founder of RNCare Inc. in Alberta, Canada, she has continued to fulfill her lifelong passion for helping others. Prior to becoming an entrepreneur, Annj has had many experiences in nursing including, nursing education, regulation, administration, research and author. She is also a former director of health standards compliance with the Government of Alberta. She has held a Canadian national certification in geriatric nursing for over 20 years and has worked in a variety of clinical roles in geriatric medicine, critical care, community care, and most recently an opportunity with the National Hockey League in Edmonton.
Steve Hoffacker, CAPS, MCSP, MIRM, SHSS
Steve is an award-winning aging-in-place specialist-instructor (NAHB, “2015 & 2020 CAPS Educator of the Year”), a universal design trainer-instructor, and award-winning new home sales trainer. Steve has written and published several books on universal design, aging-in-place, and new home sales. Since 2007, he has educated hundreds of remodelers, general contractors, occupational therapists, physical therapists, health care professionals, interior designers, kitchen and bath designers, architects, attorneys, durable medical equipment providers, building materials manufacturers, university faculty, local and regional governmental and non-profit housing agencies.
Judy is an author, consultant, trainer, coach, columnist and keynote speaker. She is the founder of LifeWork Systems and is an expert thought leader on applied behavioral science systems that impact deep culture change for exceptional outcomes. Since 2002, Judy has been leading innovation methods to spearhead the most important aspect of any company–its people. Leaders, more than ever, are seeking to find their competitive edge, and keep up with the future. Judy is a recognized expert in healthy workplace culture development, primarily in healthcare.
Christopher MacLellan, M.A.
Chris is the Founder and CEO of The Whole Care Network™ and author of “What’s The Deal with Caregiving?” The Whole Care Network™ is a multi-media, multi-channel platform for caregivers to locate trusted resources. With an educational background in Leadership and Communication, Chris has been an advocate for Seniors and Caregivers. His own caregiving experience was chronicled in the 2015 Pulitzer Prize nominated story, “In Sickness and in Health: A Couple’s Final Journey“. Chris is a national speaker and presents regularly on topics impacting caregivers and their employers. Chris was a co-author, developer and instructor for the “Family Caregiver ESSENTIALS™” course released by Age Safe® America in fall 2020.
Robert V. Gurinowitsch, C.E.A.C., SHSS
Robert is the Regional Program Manager for the Eastern US at Bestbath and a nationally known senior environmental modification specialist, speaker and consultant. He has taught contractors and corporate entities how to provide services to the aging-in-place and disabled markets as well as patient specific education and planning for living safe at home through environmental modifications and utilizing adaptive equipment. His focus is on providing medically necessary, life changing renovations for individuals living with disabilities and physical impairments. Providing Sustainable outcomes through Intelligent designs.
Deb Marquez, RN, SHSS
Ms. Marquez has been Director of Nursing for Long Term Care Facilities, Home Healthcare, Rehabilitation and Hospice. Her 35-year nursing career has been primarily focused in Geriatrics serving the elderly and their families from assessment coordination to discharge planning. Ms. Marquez is committed to promoting quality of care, individuality, safety, wellness and dignity for aging adults.
Alan Prince, OTR/L, CAPS, SHSS
Alan is a passionate and experienced Occupational Therapist and Certified Aging in Place Specialist. He is the founder of Rebuild for Life, an Independent consulting firm with a focus on Home Safety, Accessibility and Aging in Place solutions. Utilizing over 20 years of experience in treating the disabled and aging adults in various settings, including home health, Alan sees a need for linking sound evidence based practice with the world of home modifications for successful aging.
Diane is a business management consultant whose experience includes business leadership, sales and operational management as a C-level executive. She is an experienced team leader and entrepreneur who has built technology companies for over 25 years. Diane is a specialist in strategic planning and is highly accomplished in sales management and in business development. Diane built national sales teams and radically increased the companies’ market share. She served as SVP of Operations for Answers For Elders building an online community for caregivers.
Randy is a strategically-focused safety leader with more than 25 years experience synchronizing safety culture with business goals across a wide range of industries. His specialties include: Risk Analysis, Site Inspections, Environmental Management Safety Program Design, Site Specific Safety Plans, Training Program Management, Quality Assurance Program, Strategic Planning, Safety Manual Development, Field Project Management, Behavior Based Safety Management and Work Process Improvement.
Age Safe® Live Well.
Age Safe® America is a national membership, training and advocacy organization dedicated to meet the growing need for Home Safety Assessments and Aging-in-Place Home Modifications. Age Safe America members are committed to helping seniors and families determine the steps necessary to maximize both safety and independence. Age Safe America Advisor Members provide evaluations, recommendations and solutions for Fall Prevention, Home Safety, Crime Prevention and Identity Theft to help older adults enjoy the comfort, freedom and independence to “age safe® at home“.
Advancing Successful Aging at Home™