America’s trusted leader in aging-in-place training, helping families and professionals create safer homes.
In 2015, Age Safe® America was born out of a deeply human realization: older adults across the country were quietly—and dangerously—aging in homes that no longer met their needs.
At the time, co-founder Steven A. Bailey had spent over three decades building businesses in education, tech, and marketing. But it was his personal interactions with older adults and caregivers that uncovered a glaring truth: the aging-in-place movement lacked unified standards, accessible training, and professional guidance. He saw a market flooded with statistics but starved for solutions.
Together with Fritzi Gros-Daillon, an award-winning aging-in-place educator and advocate with decades of real-world experience helping families navigate home transitions, they launched Age Safe® America with one clear goal: empower older adults to live safely and independently at home—on their own terms.
That summer, the organization introduced its first program: the Aging-in-Place Home Safety Advisor™, a hands-on training and consulting curriculum that bridged industry knowledge with real-life home environments.
By 2017, Age Safe® launched the Senior Home Safety Specialist® (SHSS) certification—a breakthrough program designed to educate professionals across disciplines on the essentials of home safety, fall prevention, and aging-in-place best practices.
What began as a visionary niche offering quickly grew into a national—and soon international—standard. By 2020, the SHSS® designation had been earned by professionals in over 10 countries, spanning North America, Europe, Asia, and the Middle East, and adopted by organizations ranging from healthcare systems and nonprofits to home contractors and government agencies.
Today, Age Safe® America’s intellectual property includes more than a dozen USPTO-registered trademarks, and its education programs are licensed internationally, including a 2020 agreement with a major Canadian healthcare organization to bring SHSS® training to thousands of professionals across the country.
This growth hasn’t just scaled the brand—it’s fortified a movement.
We don’t just talk about aging in place. The data shows why this work can’t wait.
Falls are the leading cause of injury and loss of independence for adults 65+.
Fall-related injuries are straining families, healthcare systems, and the economy.
Most older adults prefer to stay in their homes, but most homes aren’t built for aging.
People 50+ will drive nearly half of U.S. GDP, but the infrastructure to support them is still lagging.
We provide the framework, training, and certification needed to ensure older adults have the safety, dignity, and independence they deserve—and that professionals across sectors are equipped to support them.
A gold-standard training program trusted by Fortune 100 companies, occupational and physical therapists, remodelers, healthcare workers, nonprofits, and solo entrepreneurs.
Strategic support for home safety professionals and organizations seeking to grow their services or build community impact programs.
Practical, evidence-based checklists and resources for evaluating and improving residential safety for older adults.
Webinars, guides, and community outreach that champion safety, security, and longevity at every age.
Founder & Managing Director
Steven Bailey is a serial entrepreneur, author, and marketing strategist with over 35 years of experience leading high-impact businesses in education, technology, and media.
After pioneering innovative campaigns in guerrilla marketing and building a successful travel and adventure company, Steven shifted his focus toward purpose-driven work. His deep concern for the safety of aging populations especially around preventable falls and home hazards led him to found Age Safe® America in 2015.
As Managing Director, Steven oversees brand development, IP protection, global licensing partnerships, and new market expansion. He is the architect behind the organization’s rapid international growth and has been instrumental in forming partnerships that brought Age Safe® to global platforms.
Outside of work, Steven is a recovering workaholic, lifelong learner, outdoor enthusiast, husband, and father. His passion for service, combined with his creative business instincts, continues to guide the organization’s vision forward.
Co-Founder & Director of Education & Advocacy
Fritzi Gros-Daillon is an award-winning educator, speaker, and aging-in-place advocate with a career spanning over 30 years across environmental consulting, senior move management, and aging services.
Her professional journey began in the environmental space, where she led consulting efforts for real estate, government, and private clients. But it was through founding a senior move management company in New York that she found her life’s calling—helping families navigate safe and graceful transitions for aging loved ones.
In 2013, she founded Household Guardians, an aging-in-place consulting firm that has impacted hundreds of families and professionals.
At Age Safe® America, Fritzi spearheaded the development of the Senior Home Safety Specialist® certification, writing and shaping the curriculum that now educates professionals across the globe.
In 2019, she was honored as the NAHB Educator of the Year and continues to serve as a Master Instructor for the CAPS program, influencing the next generation of home safety and remodeling professionals. Prior to her recent move to northern California, Fritzi served on the boards for NAIPC San Diego, NARI San Diego and The Foundation for Senior Well-Being.
She is the author of “Grace and Grit: Insights to Real-Life Challenges of Aging for Adult Children and Their Parents”, a five-time award-winning book that has become a staple resource for family caregivers nationwide.
Chief Executive Officer
Dan is a seasoned entrepreneur and executive with a track record of building innovative, purpose-driven businesses. He co-founded RiseSmart, a technology-enabled services company providing outplacement and career coaching solutions to enterprises in over 90 countries. RiseSmart’s disruptive model and proprietary platform helped it become a category leader and was ultimately acquired by Randstad.
Following the acquisition, Dan served as CEO of RiseSmart, operating as an independent division within Randstad, a Global Fortune 500 company. Under his leadership, the business expanded globally, achieved sustained growth, and earned recognition from Everest Group as the global leader in “Vision and Capability,” while also being consistently named a “best place to work.”
Today, Dan is the CEO of Age Safe® America and is also building Sprye, a startup inspired by personal experiences with aging parents. Sprye aims to deliver practical, tech-enabled services that support aging-in-place and simplify caregiving for families.
Dan also serves as Vice Chair of the Board of Advisors for the Silicon Valley chapter of The Salvation Army, supporting efforts to serve seniors and vulnerable populations in the community.
Age Safe® America actively collaborates with a diverse network of partners across industries, including:
Together, we develop programs, education platforms, certifications, and advocacy campaigns that make home safety accessible and scalable.
Whether you’re a corporate enterprise looking to integrate SHSS® certification for staff or a nonprofit aiming to serve your community better—our partnerships expand your impact and deepen ours.
Whether you’re a professional, family caregiver, organization, or aging adult, Age Safe® America offers tools and training to keep you or those you serve safe at home.
Become a Senior Home Safety Specialist®
Become a Certified Home Safety Advisor™
Access tools, resources, and advocacy for your loved ones