America’s trusted leader in aging-in-place training, helping families and professionals create safer homes.
In 2015, Age Safe® America was born out of a deeply human realization: older adults across the country were quietly—and dangerously—aging in homes that no longer met their needs.
At the time, co-founder Steven A. Bailey had spent over three decades building businesses in education, tech, and marketing. But it was his personal interactions with older adults and caregivers that uncovered a glaring truth: the aging-in-place movement lacked unified standards, accessible training, and professional guidance. He saw a market flooded with statistics but starved for solutions.
Together with co-founder Fritzi Gros-Daillon, an award-winning aging-in-place educator and advocate with decades of real-world experience helping families navigate home transitions, they launched Age Safe® America with one clear goal: empower older adults to live safely and independently at home—on their own terms.
That summer, the organization introduced its first program: the Aging-in-Place Home Safety Advisor™, a hands-on training and consulting curriculum that bridged industry knowledge with real-life home environments.
By 2017, Age Safe® launched the Senior Home Safety Specialist® (SHSS) certification—a breakthrough program designed to educate professionals across disciplines on the essentials of home safety, fall prevention, and aging-in-place best practices.
What began as a visionary niche offering quickly grew into a national—and soon international—standard. By 2020, the SHSS® designation had been earned by professionals in over 10 countries, spanning North America, Europe, Asia, and the Middle East, and adopted by organizations ranging from healthcare systems and nonprofits to home contractors and government agencies.
Today, Age Safe® America’s intellectual property includes more than a dozen USPTO-registered trademarks, and its education programs are licensed internationally, including a 2020 agreement with a major Canadian healthcare organization to bring SHSS® training to thousands of professionals across the country.
This growth hasn’t just scaled the brand—it’s fortified a movement.
We don’t just talk about aging in place. The data shows why this work can’t wait.
Falls are the leading cause of injury and loss of independence for adults 65+.
Fall-related injuries are straining families, healthcare systems, and the economy.
Most older adults prefer to stay in their homes, but most homes aren’t built for aging.
People 50+ will drive nearly half of U.S. GDP, but the infrastructure to support them is still lagging.
We provide the framework, training, and certification needed to ensure older adults have the safety, dignity, and independence they deserve—and that professionals across sectors are equipped to support them.
A gold-standard training program trusted by Fortune 100 companies, occupational and physical therapists, remodelers, healthcare workers, nonprofits, and solo entrepreneurs.
Strategic support for home safety professionals and organizations seeking to grow their services or build community impact programs.
Practical, evidence-based checklists and resources for evaluating and improving residential safety for older adults.
Webinars, guides, and community outreach that champion safety, security, and longevity at every age.
Whether you’re a professional, family caregiver, organization, or aging adult, Age Safe® America offers tools and training to keep you or those you serve safe at home.
Become a Senior Home Safety Specialist®
Become a Certified Home Safety Advisor™
Access tools, resources, and advocacy for your loved ones