How to Grow an Aging in Place Advisor Business
Even before the pandemic, trends in aging pointed to the need for aging in place solutions. By the year 2030, all Baby Boomers will be over the age of 65. The number of seniors is estimated to nearly double from 52 million in 2018 to 95 million in 2060. The U.S. Census Bureau predicts that by 2034, for the first time in the country’s history, adults ages 65 and older will outnumber children under the age of 18. In addition, over the past decade, studies have shown that most adults over the age of 50 prefer to stay in their homes as they age. There’s also the issue of cost: According to Genworth Financials’ annual cost of long term care report; assisted living facilities charge around $4500.00 per month on a national average, and as high as $9000.00 per month in many US markets, putting them out of reach for many seniors.
Most older adults want to “age in place”, meaning to keep living in their current homes for as long as possible; but many haven’t taken the steps to help them do so. From home safety and accessibility, to social support, community services and paid in-home help. The findings from the National Poll on Healthy Aging suggest many people in their 50s, 60s and 70s need to do more to modify their homes or plan for services they may need if they want to avoid or delay needing to move.
All this points to an unprecedented market for helping families and older adults plan ahead to successfully age in place.
Yes, the pandemic changed everything, and made the desire to age in one’s own home even stronger for millions of older Americans and their families. The fallout has further exposed the many advantages and urgency to prepare now in order to age in place successfully. Recent collaborations with major retailers, strategic moves by industry stakeholders, and a new tax credit legislation introduced in Congress, all signal the burgeoning Aging-in-Place (AIP) industry is about to explode.
One of the most significant threats to our seniors successfully aging in place is falls. Accidental falls among the elderly have become epidemic in America and many in the health community view senior home safety as a significant health concern. Every 11 seconds an older adult is treated in the emergency room for a fall; and every 19 minutes, an older adult dies from a fall.
Today, many active seniors find it is far more cost-efficient to make home improvements to accommodate the effects of aging rather than seek out a facility that meets all their unique needs. According to NAHB, moving to a typical assisted living facility can cost upwards of $60,000 per year each year while the cost to widen a bathroom door, put in safety bars and a roll-in shower should typically cost closer to the vicinity of $8000-$10,000 — which is a one-time expense instead of a yearly drain on a homeowner’s finances. Even simple home modifications like lighting and non-slip surfaces can provide the stability needed to age confidently at home.
Aging-in-place remodeling projects that saw the largest increases over the past five years were additional lighting (also known as “task lighting”), showers without curbs, bath/shower grab bars, non-slip floors and widened doorways. The most popular exterior improvements include ramps or “zero step” entrances, package shelves near front doors, handrails installed at existing steps and porch or front door sidelights.
One of the most significant threats to our seniors successfully aging in place is falls. Accidental falls among the elderly have become epidemic in America and many in the health community view senior home safety as a significant health concern. Every 11 seconds an older adult is treated in the emergency room for a fall; and every 19 minutes, an older adult dies from a fall.
If you are ready to grow an Aging in Place Advisor business, Age Safe® America has a training and coaching program designed for individuals and organizations looking to build a business around Home Safety Assessments and Aging in Place Home Modifications, or desire to add an additional revenue stream to an existing business.
Age Safe America, LLC is a respected provider of quality training, and a leader in the AIP space. The full Aging in Place Home Safety Advisor™ coaching and consulting course has been our premier training since 2015. Individuals interested in this program have typically decided that this is their new direction, or they want to add an additional revenue stream to an existing aging services business. The course offers the real life marketing strategies and client messaging many are looking for to effectively engage this growing market. This comprehensive package includes targeted coaching sessions delivered via webinar plus 1-on-1 coaching via zoom or teleconference. As a bonus, ongoing monthly coaching has been incorporated into the course for one full year to instill the learned knowledge, and further assist individuals to achieve their desired goals. Also included in the program are forms, agreements, waivers, presentation tools, marketing materials, a 55-page guide, plus access to exciting and lucrative technology products many seniors and caregivers want and need. Recently added as part of this package is the Age Safe America Grab Bar Training course.
Pre-requisites for admittance into this advanced course are the Senior Home Safety Specialist® certification and Age Safe® America membership, which are offered here as a bundle.
It is our moral responsibility to ensure every American, no matter their age or ability, has the opportunity to live out their later years however they wish, and with the support and dignity they deserve. Many people are now interested in finding opportunity in the senior market, attracted by the aging of America. This targeted coaching program allows individuals to confidently engage this unprecedented demographic and become a true resource in their community. We are here to help those passionate individuals make a difference.
If this sounds like something you would like to pursue further, please fill out the form at the bottom of the page and include all the information requested. Someone will reach out to you promptly.