Steven A. Bailey
Founder/ Managing Director
My passion is to experience life fully; and to inspire others along the way. During the course of my 35 year entrepreneurial career in marketing, technology and training, I’ve been known as a communicator and an innovator. Back in 1987 I was a founding partner in a successful “guerrilla” marketing consulting firm. Years later I embarked on an extended sabbatical that led me to launch a travel and adventure magazine and website. That progressed my attention into video production and streaming media (pre-YouTube). In 2007 I was called to develop an online university and certification to help real estate agents engage the internet consumer. Some wins, some losses, always passionate, always driven.
In 2011 (the year boomers began turning 65), I joined the aging services industry to empower seniors and family caregivers. In that position I had an opportunity to work with nearly every type of professional, organization, association, franchise and non-profit serving the senior community. I also had an opportunity to speak with hundreds of seniors and adult children over the years, and realized a top concern for many was in fact fall related injuries. My research found senior fall statistics staggering, and the impact on older adults, their families and the healthcare system devastating. In the summer of 2015, I consciously decided to make “helping older adults live safely and stay independent in their own homes”, my work and my mission, and launched Age Safe® America. Over the years we effectively built brand equity while raising awareness for a comprehensive home safety assessment. In doing this, Age Safe America, LLC developed a unique market segment and certification all its own. Leveraging my knowledge of intellectual property we have acquired multiple USPTO registered trademarks and a massive portfolio of relevant domains in several countries. In 2020 we negotiated a licensing agreement with a healthcare organization in Toronto to propel the Age Safe® mission and vision throughout Canada, and are now targeting further international expansion. I am always open to discussing mutually beneficial partnerships. At the end of the day I am an admitted beach bum, avid hiker, recovering workaholic, loving husband and father.
Fritzi Gros-Daillon, MS, CAPS, CSA, SHSS
Co-Founder/ Director of Education and Advocacy
Fritzi is a highly successful entrepreneur in environmental consulting, senior move management and most recently, the aging in place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California. In 2013 Fritzi founded Household Guardians, Inc. as an aging in place consulting firm. Her passion for keeping family members safe in their homes grew from years of watching families struggle to make hard decisions. Her education, licenses and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership. Her role includes training advisor members on business topics, home safety assessments, and communication skills to facilitate important conversations for older adults and their adult children as well as marketing and networking. She was instrumental in development of a new online course, Family Caregiver Essentials, designed to support individuals, caregivers and families faced with the challenges of caregiving.
Her book, “Grace and Grit: Insights to Real Life Challenges of Aging for Adult Children and their Parents”, has won five national book awards since publication in 2014 and the Canadian Book Excellence award. Fritzi is a sought-after Instructor for the NAHB Certified Aging in Place Specialist (CAPS) program, having taught students from 36 states and three countries; and was honored to receive the NAHB 2019 Educator of the Year award. Earning her Master Instructor designation in 2021, Fritzi continues to teach the aging in place and universal design essentials courses.
Her many credentials include Certified Senior Advisor (CSA), Certified Aging in Place Specialist (CAPS), Universal Design Certified Professional (UDCP), Senior Home Safety Specialist (SHSS), and Certified Environmental Inspector (CEI). She is a graduate of Columbia University, M.S. Business Policy, Master’s Degree for Executives Program, and Bloomfield College, NJ, B.S. Business Administration. Fritzi is a founding board member of the National Aging in Place Council (NAIPC) of San Diego. She served two years as President of the National Association of Remodeling Industry (NARI) San Diego chapter and became Chairman in 2020. She currently serves on the board for the Foundation for Senior Well Being and is a former board member of San Diego County Council on Aging. Fritzi enjoys road trips, walking her dog and yoga.